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CUSTOMERAIDE® Insight : how do customer and category managers learn?

March 23, 2023 By Tracey Johnson


 

CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN

Sales and marketing is a fast paced industry to work in. We asked our Key Account, Customer and Category members: “When you want to know something, what do you do?“. This confirmed what we already know about modern professional learning : it’s done on the job, online and on trade visits.
 
Everybody (98%) asks somebody for help or advice: a manager, mentor, colleague or peer. More than two thirds (68%) complete personal online learning and research: read expert articles, case studies and insights. Almost two thirds (61%) collaborate to try new things, go on trade visits, ask questions and develop insights – away from their desks!
 
Conversely, only one in three (35%) utilise company training programme materials, resources or process manuals when they want to know something!
 
Download a copy of the CUSTOMERAIDE® LEARNER INSIGHTS infographic: HERE!
 

Filed Under: Inspiration, News, News & Views Tagged With: on the job skills, online learning

About Tracey Johnson

Sales and Marketing Mastermind at CUSTOMERAIDE® | Creative Director at Aide Online | Find me on LinkedIn or Twitter

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