There's no guarantee that we get what we pay for. Especially if we have not been clear upfront about what we are paying for. Order cycles seem …
[Read more...] about Trade Spend Top Tip #10 : Reduce spend for non compliance
Opinion
CUSTOMERAIDE® opinions and views about all the good stuff to grow your categories and brands.
Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives
How often have you seen a promotional brief that contains a list of far too many objectives? A lot of the time we repeat promotions or trade …
Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events
Standing out to shoppers in store or online is not easy. There's a lot of competition for shopper attention and so it may seem that executing …
Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold
In volatile price sensitive markets where our customers have a choice of suppliers they can work with; or in low loyalty categories, it makes …
How do you compete on price when everybody is competing on price?
No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG …
[Read more...] about How do you compete on price when everybody is competing on price?