We’ve been sharing our top 10 tips to reduce and optimise trade spend to improve customer profitability and ensure the best return on your investment. …
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Opinion
CUSTOMERAIDE® opinions and views about all the good stuff to grow your categories and brands.
Trade Spend Top Tip #10 : Reduce spend for non compliance
There's no guarantee that we get what we pay for. Especially if we have not been clear upfront about what we are paying for. Order cycles seem …
[Read more...] about Trade Spend Top Tip #10 : Reduce spend for non compliance
Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives
How often have you seen a promotional brief that contains a list of far too many objectives? A lot of the time we repeat promotions or trade …
Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events
Standing out to shoppers in store or online is not easy. There's a lot of competition for shopper attention and so it may seem that executing …
Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold
In volatile price sensitive markets where our customers have a choice of suppliers they can work with; or in low loyalty categories, it makes …