As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered …
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CUSTOMERAIDE® Insight : how do customer and category managers learn?
CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN Sales and marketing is a fast paced industry …
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Trade Spend Top Tip #2 : Invest in and focus on customer sell out stock
Often we may secure a huge volume order with our customer which on the surface seems like a win, but part of the negotiation will include a …
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Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand
Frequently order cycle timings exist simply because it's the end of an order period (i.e. month, cycle, quarter or year end). Changing …
Your category led brand story IS unique
In an internet enabled world it is easy to find and copy other people’s information, therefore ideas. This will be exacerbated with the rise of AI and …
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