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CUSTOMERAIDE

improve your category, brand & customer growth skills

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News

All the latest CUSTOMERAIDE® news!

The CUSTOMERAIDE® roadmap

September 27, 2023 By Tracey Johnson

The CUSTOMERAIDE® roadmap is a 10 step guide to help you create and execute high growth strategic customer category plans. No matter where you are in …

[Read more...] about The CUSTOMERAIDE® roadmap

How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?

August 29, 2023 By Tracey Johnson

We believe that inspiration plus knowledge equals results! You need the inspiration to identify unique growth opportunities and to create original …

[Read more...] about How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?

CUSTOMERAIDE® Insight : how do customer and category managers learn?

March 23, 2023 By Tracey Johnson

  CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN Sales and marketing is a fast paced industry …

[Read more...] about CUSTOMERAIDE® Insight : how do customer and category managers learn?

Top Challenges Survey

February 11, 2023 By Tracey Johnson

The results are in! These are the top 10 customer and category management challenges and frustrations shared by our CUSTOMERAIDE® members. …

[Read more...] about Top Challenges Survey

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RECENT POSTS

  • The CUSTOMERAIDE® roadmap
  • How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?
  • Packaging is the most powerful sales driver
  • How does the Ansoff Matrix help us find category growth opportunities with our customers?
  • Want to reduce and optimise your customer trade spend investment?
  • The importance of consistent customer branding
  • Trade Spend Top Tip #10 : Reduce spend for non compliance
  • Eye Spy! A category that’s easy to shop
  • Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives
  • Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events
  • Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold
  • How do you compete on price when everybody is competing on price?
  • Eye Spy! Product and route to market innovation
  • Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales
  • Trade Spend Top Tip #5 : Focus on distribution depth

Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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