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News

Trade Spend Top Tip #3 : Link all customer investment to performance

March 24, 2023 By Tracey Johnson

  As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered …

[Read more...] about Trade Spend Top Tip #3 : Link all customer investment to performance

CUSTOMERAIDE® Insight : how do customer and category managers learn?

March 23, 2023 By Tracey Johnson

  CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN Sales and marketing is a fast paced industry …

[Read more...] about CUSTOMERAIDE® Insight : how do customer and category managers learn?

Trade Spend Top Tip #2 : Invest in and focus on customer sell out stock

March 1, 2023 By Tracey Johnson

  Often we may secure a huge volume order with our customer which on the surface seems like a win, but part of the negotiation will include a …

[Read more...] about Trade Spend Top Tip #2 : Invest in and focus on customer sell out stock

Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand

March 1, 2023 By Tracey Johnson

  Frequently order cycle timings exist simply because it's the end of an order period (i.e. month, cycle, quarter or year end). Changing …

[Read more...] about Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand

Your category led brand story IS unique

February 25, 2023 By Tracey Johnson

In an internet enabled world it is easy to find and copy other people’s information, therefore ideas. This will be exacerbated with the rise of AI and …

[Read more...] about Your category led brand story IS unique

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