The results are in! These are the top 10 customer and category management challenges and frustrations shared by our CUSTOMERAIDE® members. …
News & Views, Eye Spy’s and Inspiration
Trade Spend Top Tip #10 : Reduce spend for non compliance
There's no guarantee that we get what we pay for. Especially if we have not been clear upfront about what we are paying for. Order cycles seem …
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Eye Spy! A category that’s easy to shop
It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage …
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Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives
How often have you seen a promotional brief that contains a list of far too many objectives? A lot of the time we repeat promotions or trade …
Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events
Standing out to shoppers in store or online is not easy. There's a lot of competition for shopper attention and so it may seem that executing …
Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold
In volatile price sensitive markets where our customers have a choice of suppliers they can work with; or in low loyalty categories, it makes …