HOW DO WE HELP YOU SUCCEED?
INSPIRATION
Generate and develop original and innovative ideas and solutions with the most useful tools, templates & creative thinking resources to identify growth opportunities.
+ KNOWLEDGE
Expand your critical thinking, demonstrate objectivity about what to do or believe with our quick dives, how to’s, playbooks, learning programmes & help on demand to get the job done.
= RESULTS
Improve your skills to deliver category, brand and customer growth & profit, enhance your career & develop your team with our expert resources & customer category planning roadmap.
CUSTOMERAIDE® is created by CPG sales and marketing experts, perfect for small teams and focuses on developing the right skills at the right time, on the job. Invest in your and your teams skills and get started today with a flexible CUSTOMERAIDE® membership which you can cancel anytime.
WHAT’S ON YOUR ‘TO DO TODAY!’ LIST?
CUSTOMERAIDE® has everything you need to improve your category, brand and customer growth skills!
![](https://www.customeraide.com/wp-content/uploads/2023/04/category-driver-rs.jpg)
CATEGORY DRIVER
Grow category revenue and profit with your Customer
![](https://www.customeraide.com/wp-content/uploads/2023/04/channel-expert-rs.jpg)
CHANNEL EXPERT
Grow your and your Customer’s categories in profitable channels
![](https://www.customeraide.com/wp-content/uploads/2023/05/webencasestudy.jpeg)
PRIORITISER
Segment to engage with priority customers
![](https://www.customeraide.com/wp-content/uploads/2023/04/revenue-optimiser-rs.jpg)
REVENUE OPTIMISER
Maximise Customer revenue and trade spend effectiveness
![](https://www.customeraide.com/wp-content/uploads/2013/10/customerroleplay.jpg)
NEGOTIATOR
Prepare and negotiate with Customers for fair win-win outcomes
![](https://www.customeraide.com/wp-content/uploads/2023/04/metrics-marvel-rs.jpg)
METRICS MARVEL
Manage the right metrics for success
![](https://www.customeraide.com/wp-content/uploads/2023/04/leader-rs.jpg)
LEADER
Manage resources and lead passionate teams to deliver successful Customer results
![](https://www.customeraide.com/wp-content/uploads/2013/10/learningprogramme.jpg)
BRAND BUILDER
Delight consumers at the point of consumption
![](https://www.customeraide.com/wp-content/uploads/2023/04/shopper-savvy-rs.jpg)
SHOPPER SAVVY
Deliver great shopper experiences at the point of purchase
![](https://www.customeraide.com/wp-content/uploads/2013/10/knowyourcustomer.jpg)
PLANNER
Develop and implement strategically valuable Customer execution plans
![](https://www.customeraide.com/wp-content/uploads/2023/04/partner-rs.jpg)
PARTNER
Jointly create added value in a collaborative Customer relationship
![](https://www.customeraide.com/wp-content/uploads/2013/10/mentor-1.jpg)
NETWORKER
Engage profitably with effective Customer contact plans
![](https://www.customeraide.com/wp-content/uploads/2017/06/quickdive.jpg)
PROBLEM SOLVER
Develop creative Customer insights and opportunities
![](https://www.customeraide.com/wp-content/uploads/2023/04/route-to-market-expert-rs.jpg)
ROUTE TO MARKET EXPERT
Get your brands to shoppers, wherever they are
![](https://www.customeraide.com/wp-content/uploads/2023/04/know-my-customer-rs.jpg)
KNOW MY CUSTOMER
Know your Customer’s ambitions, strategy and performance drivers
![](https://www.customeraide.com/wp-content/uploads/2017/06/tools.jpg)
NUMBER CRUNCHER
Drive Customer profitability with financially astute decisions
![](https://www.customeraide.com/wp-content/uploads/2023/04/presenter-rs.jpg)
PRESENTER
Create and deliver compelling Customer presentations that stand out
![](https://www.customeraide.com/wp-content/uploads/2023/04/distributor-expert-rs.jpg)
DISTRIBUTOR EXPERT
Grow with Distributor partners
![](https://www.customeraide.com/wp-content/uploads/2017/06/templates.jpg)
STRATEGIST
Identify growth opportunities and develop winning Customer strategy
Explore CUSTOMERAIDE® for Teams
Are you ready to be the best you can be in consumer goods sales and marketing? Get in touch and we’ll send you our CUSTOMERAIDE® FOR TEAMS brochure. This provides a detailed overview of how we help you improve your and your team’s category, brand and customer growth skills.
TELL ME MORE…
![](https://www.customeraide.com/wp-content/uploads/2023/04/channel-expert-rs.jpg)
CUSTOMERAIDE® Skills
Who do you need to be today to grow with your customers?
![](https://www.customeraide.com/wp-content/uploads/2023/04/roadmap-rs.jpg)
CUSTOMERAIDE® Roadmap Overview
How does CUSTOMERAIDE® help with what you need to be good at?
![](https://www.customeraide.com/wp-content/uploads/2023/04/help-on-demand-rs.jpg)
CUSTOMERAIDE® Help on Demand
Flexible expert help on demand hours, when you need it
NEWS & VIEWS
Our latest news, views, eye spy’s and inspiration: