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CUSTOMERAIDE

improve your category, brand & customer growth skills

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    • CUSTOMERAIDE® RESOURCES
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  • TO DO TODAY!
    • GETTING STARTED
    • CATEGORY DRIVER
    • BRAND BUILDER
    • ROUTE TO MARKET EXPERT
    • CHANNEL EXPERT
    • SHOPPER SAVVY
    • KNOW MY CUSTOMER
    • PRIORITISER
    • PLANNER
    • NUMBER CRUNCHER
    • REVENUE OPTIMISER
    • PARTNER
    • PRESENTER
    • NEGOTIATOR
    • NETWORKER
    • DISTRIBUTOR EXPERT
    • METRICS MARVEL
    • CREATIVE PROBLEM SOLVER
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IMPROVE YOUR CATEGORY, BRAND & CUSTOMER GROWTH SKILLS

WANT TO BE THE BEST YOU CAN BE IN CONSUMER GOODS SALES & MARKETING?

CUSTOMERAIDE® gives you the right inspiration and knowledge to grow your CPG categories and brands with your customers. Its jam packed with all the good stuff you need on the job: easy to use, always available and up to date help and resources, chosen by our experts.

where do I sign up?
what do i get?

HOW DO WE HELP YOU SUCCEED?

INSPIRATION

Generate and develop original and innovative ideas and solutions with the most useful tools, templates & creative thinking resources to identify growth opportunities.

+ KNOWLEDGE

Expand your critical thinking, demonstrate objectivity about what to do or believe with our quick dives, how to’s, playbooks, learning programmes & help on demand to get the job done.

= RESULTS

Improve your skills to deliver category, brand and customer growth & profit, enhance your career & develop your team with our expert resources & customer category planning roadmap.

Do you work in a CPG sales or marketing role or plan to in the future? Invest in your skills and get started today with a flexible CUSTOMERAIDE® membership which you can cancel anytime. 

WHAT’S ON YOUR ‘TO DO TODAY!’ LIST?

CUSTOMERAIDE® has everything you need to improve your category, brand and customer growth skills!

CATEGORY DRIVER

Grow category revenue and profit with your Customer

category driver

CHANNEL EXPERT

Grow your and your Customer’s categories in profitable channels

channel expert

PLANNER

Develop and implement strategically valuable Customer execution plans

planner

PARTNER

Jointly create added value in a collaborative Customer relationship

partner

NETWORKER

Engage profitably with effective Customer contact plans

networker

PROBLEM SOLVER

Develop creative Customer insights and opportunities

problem solver

BRAND BUILDER

Delight consumers at the point of consumption

brand builder

SHOPPER SAVVY

Deliver great shopper experiences at the point of purchase

shopper savvy

NUMBER CRUNCHER

Drive Customer profitability with financially astute decisions

number cruncher

PRESENTER

Create and deliver compelling Customer presentations that stand out

presenter

DISTRIBUTOR EXPERT

Grow with Distributor partners

distributor expert

LEADER

Manage resources and lead passionate teams to deliver successful Customer results

COMING SOON!

ROUTE TO MARKET EXPERT

Get your brands to shoppers, wherever they are

route to market expert

KNOW MY CUSTOMER

Know your Customer’s ambitions, strategy and performance drivers

customer insight

REVENUE OPTIMISER

Maximise Customer revenue and trade spend effectiveness

revenue optimiser

NEGOTIATOR

Prepare and negotiate with Customers for fair win-win outcomes

negotiatior

METRICS MARVEL

Manage the right metrics for success

metrics marvel

STRATEGIST

Identify growth opportunities and develop winning Customer strategy

Coming soon!

Sign up to explore our free CUSTOMERAIDE® ROADMAP

Are you ready to be the best you can be in consumer goods sales and marketing? Sign up to view our free 10 step guide to create and execute high growth strategic customer category plans. Keeping you on track with all the essential steps to grow in your career and grow your categories and brands with your customers.

SIGN UP FOR FREE

TELL ME MORE…

CUSTOMERAIDE® Skills

Who do you need to be today to grow with your customers?

our Skill dictionary

CUSTOMERAIDE® Roadmap Overview

How does CUSTOMERAIDE® help with what you need to be good at?

Step by step guide

CUSTOMERAIDE® Help on Demand

Flexible expert help on demand hours, when you need it

help on demand

NEWS & VIEWS

Our latest news, views, eye spy’s and inspiration:


The CUSTOMERAIDE® roadmap

How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?

Packaging is the most powerful sales driver

How does the Ansoff Matrix help us find category growth opportunities with our customers?

Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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