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Eye Spy's

Interesting consumer or shopper activation ideas recently spotted by the CUSTOMERAIDE® team.

The importance of consistent customer branding

June 18, 2023 By Tracey Johnson

The recent shopper backlash against Target in the USA and Wickes in the United Kingdom reminds us that even big brands can erode their brand image if they stretch their core brand positioning too far. A brand is a name, term, sign, symbol or design which differentiates a product or service in the minds of […]

Eye Spy! A category that’s easy to shop

May 22, 2023 By Tracey Johnson

It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage spotted in Ikea Reading’s plant pot category. With a wide range of pots on offer, category signposts are clear, the category segmented by size. We loved this approach since, other […]

Eye Spy! Product and route to market innovation

April 21, 2023 By Tracey Johnson

  Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It’s both product and route to market innovation in everyday household categories for routine stock up and top up shopper missions. Not forgetting, with a wide range on offer, encouraging impulse purchase as well! Find out more at […]

Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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