The recent shopper backlash against Target in the USA and Wickes in the United Kingdom reminds us that even big brands can erode their brand image if …
[Read more...] about The importance of consistent customer branding
Eye Spy's
Interesting consumer or shopper activation ideas recently spotted by the CUSTOMERAIDE® team.
Eye Spy! A category that’s easy to shop
It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage …
[Read more...] about Eye Spy! A category that’s easy to shop
Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It's both product and route to market …
[Read more...] about Eye Spy! Product and route to market innovation