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CUSTOMERAIDE

expert help, when you need it, to grow your categories and brands with your customers

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Eye Spy's

Interesting consumer or shopper activation ideas recently spotted by the CUSTOMERAIDE® team.

Eye Spy! A category that’s easy to shop

May 22, 2023 By Tracey Johnson

It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage …

[Read more...] about Eye Spy! A category that’s easy to shop

Eye Spy! Product and route to market innovation

April 21, 2023 By Tracey Johnson

  Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It's both product and route to market …

[Read more...] about Eye Spy! Product and route to market innovation

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RECENT POSTS

  • Trade Spend Top Tip #10 : Reduce spend for non compliance
  • Eye Spy! A category that’s easy to shop
  • Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives
  • Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events
  • Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold
  • How do you compete on price when everybody is competing on price?
  • Eye Spy! Product and route to market innovation
  • Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales
  • Trade Spend Top Tip #5 : Focus on distribution depth
  • Trade Spend Top Tip #4 : Get to market quickly for incremental sales at the same spend
  • Trade Spend Top Tip #3 : Link all customer investment to performance
  • CUSTOMERAIDE® Insight : how do customer and category managers learn?
  • Trade Spend Top Tip #2 : Invest in and focus on customer sell out stock
  • Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand
  • Your category led brand story IS unique

Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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