No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG …
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Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It's both product and route to market …
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Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales
A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary …
Trade Spend Top Tip #5 : Focus on distribution depth
Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or …
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Trade Spend Top Tip #4 : Get to market quickly for incremental sales at the same spend
When we launch a new product or propose a customer initiative, we will take into account our customer’s lead-times to make sure that the SKU’s …