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Packaging is the most powerful sales driver
On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand …
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How do you compete on price when everybody is competing on price?
No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG …
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Eye Spy! Product and route to market innovation
Spotted in North London, Top Up Truck offering plastic free, zero waste products direct to consumers. It's both product and route to market …
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Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales
A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary …