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expert help, when you need it, to grow your categories and brands with your customers

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    • PLANNER
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You are here: Home / CUSTOMERAIDE® ROADMAP OVERVIEW

CUSTOMERAIDE® ROADMAP OVERVIEW

HOW TO GROW
WITH YOUR CUSTOMERS

The customer and category management know-how, processes & tasks you need to do deliver on the job:

HOW CUSTOMERAIDE®
HELPS YOU SUCCEED 

How we help you with the right knowledge and skills to grow your categories and brands:

CATEGORY & BRAND INSIGHTS

What categories and brands will we grow with consumers?

CATEGORY DRIVER

Grow category revenue and profit

BRAND BUILDER

Delight consumers at the point of consumption

ROUTE TO MARKET, CHANNEL & SHOPPER INSIGHTS

What shopper based channels will we grow our categories in?

ROUTE TO MARKET EXPERT

Get your brands to shoppers, wherever they are

CHANNEL EXPERT

Grow your categories in profitable channels

SHOPPER SAVVY

Deliver great shopper experiences

CUSTOMER INSIGHTS

What are the Customer growth opportunities?

KNOW MY CUSTOMER

Know what your Customer needs

CUSTOMER SEGMENTATION

Which Customers should we invest in for growth?

CUSTOMER ENGAGEMENT

How will we engage with priority Customers?

CUSTOMER STRATEGY & PLANS

How will we make investment choices and grow our categories with Customers?

PLANNER

Develop winning strategy and implement the plan

NUMBER CRUNCHER

Drive profit with financial acumen

REVENUE OPTIMISER

Maximise revenue & trade spend investment

JOINT BUSINESS PLANNING

Are we jointly planning the right activity to grow?

PARTNER

Grow an added value relationship

CUSTOMER ACTION PLANNING

How will we execute our Customer strategy?

PRESENTER

Create and deliver compelling presentations

NEGOTIATOR

Negotiate for win-win outcomes

CUSTOMER CONTACT

What is the quality of our contact and Customer relationships?

NETWORKER

Develop profitable contact plans

CUSTOMER EXECUTION

How do we execute with excellence for our Customer’s shoppers?

PLANNER

Develop winning strategy and implement the plan

DISTRIBUTOR EXPERT

Grow with distributor partners

SHOPPER SAVVY

Deliver great shopper experiences

CUSTOMER REVIEW

How did we do?

PARTNER

Grow an added value relationship

METRICS MASTER

Deliver results effectively and efficiently

CREATIVE PROBLEM SOLVER

Develop winning insights and opportunities


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Are you ready to be the best Customer Manager today? Discover how CUSTOMERAIDE® helps you with all the essential steps to grow in your career and grow your categories with your Customers.

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Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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