TO GROW WITH YOUR CUSTOMERS
The Customer Management know-how, processes & tasks you need to do well in order to grow with your Customers:
CUSTOMERAIDE® COMPETENCIES
How we help you with the right competencies to develop your knowledge and skills & succeed in Customer Management:
CHANNEL, CATEGORY & SHOPPER INSIGHTS
What shopper based channels will we grow our categories in?
GO TO MARKET EXPERT
Get your brands to shoppers, wherever they are
DISTRIBUTOR EXPERT
Grow with distributor partners
CHANNEL EXPERT
Grow your categories in profitable channels
CATEGORY DRIVER
Grow category revenue and profit
CUSTOMER INSIGHTS
What are the Customer growth opportunities?
KNOW MY CUSTOMER
Know what your Customer needs
CUSTOMER SEGMENTATION
Which Customers should we invest in for growth?
CUSTOMER ENGAGEMENT
How will we engage with priority Customers?
LEADER
Manage resources to drive success
CUSTOMER STRATEGY & PLANS
How will we make investment choices and grow our categories with Customers?
STRATEGIST
Develop winning strategy
PLANNER
Develop and implement the plan
NUMBER CRUNCHER
Drive profit with financial acumen
REVENUE OPTIMISER
Maximise revenue & trade spend investment
JOINT BUSINESS PLANNING
Are we jointly planning the right activity to grow?
PARTNER
Grow an added value relationship
CUSTOMER ACTION PLANNING
How will we execute our Customer strategy?
CUSTOMER CONTACT
What is the quality of our contact and Customer relationships?
NETWORKER
Develop profitable contact plans
CUSTOMER EXECUTION
How do we execute with excellence for our Customer’s shoppers?
CUSTOMER REVIEW
How did we do?
BRAND BUILDER
Delight consumers at the point of consumption
CREATIVE PROBLEM SOLVER
Develop winning insights and opportunities
➤ Read more about the CUSTOMERAIDE® Competencies
Download our free CUSTOMERAIDE® Grow with Customers Checklist
Are you ready to be the best Customer Manager today? Review your progress on all the essential steps to grow in your career and grow your categories with your Customers.