HOW TO GROW
WITH YOUR CUSTOMERS
The customer and category management know-how, processes & tasks you need to do deliver on the job:
HOW CUSTOMERAIDE®
HELPS YOU SUCCEED
How we help you with the right knowledge and skills to grow your categories and brands:
CATEGORY & BRAND INSIGHTS
What categories and brands will we grow with consumers?
CATEGORY DRIVER
Grow category revenue and profit
BRAND BUILDER
Delight consumers at the point of consumption
ROUTE TO MARKET, CHANNEL & SHOPPER INSIGHTS
What shopper based channels will we grow our categories in?
ROUTE TO MARKET EXPERT
Get your brands to shoppers, wherever they are
CHANNEL EXPERT
Grow your categories in profitable channels
SHOPPER SAVVY
Deliver great shopper experiences
CUSTOMER INSIGHTS
What are the Customer growth opportunities?
KNOW MY CUSTOMER
Know what your Customer needs
CUSTOMER SEGMENTATION
Which Customers should we invest in for growth?
CUSTOMER ENGAGEMENT
How will we engage with priority Customers?
CUSTOMER STRATEGY & PLANS
How will we make investment choices and grow our categories with Customers?
PLANNER
Develop winning strategy and implement the plan
NUMBER CRUNCHER
Drive profit with financial acumen
REVENUE OPTIMISER
Maximise revenue & trade spend investment
JOINT BUSINESS PLANNING
Are we jointly planning the right activity to grow?
PARTNER
Grow an added value relationship
CUSTOMER ACTION PLANNING
How will we execute our Customer strategy?
CUSTOMER CONTACT
What is the quality of our contact and Customer relationships?
NETWORKER
Develop profitable contact plans
CUSTOMER EXECUTION
How do we execute with excellence for our Customer’s shoppers?
PLANNER
Develop winning strategy and implement the plan
DISTRIBUTOR EXPERT
Grow with distributor partners
SHOPPER SAVVY
Deliver great shopper experiences
CUSTOMER REVIEW
How did we do?
PARTNER
Grow an added value relationship
METRICS MASTER
Deliver results effectively and efficiently
CREATIVE PROBLEM SOLVER
Develop winning insights and opportunities
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Are you ready to be the best Customer Manager today? Discover how CUSTOMERAIDE® helps you with all the essential steps to grow in your career and grow your categories with your Customers.