TO GROW WITH YOUR CUSTOMERS
The Customer Management know-how, processes & tasks you need to do well in order to grow with your Customers:
How we help you with the right competencies to develop your knowledge and skills & succeed in Customer Management:
CHANNEL, CATEGORY & SHOPPER INSIGHTS
What shopper based channels will we grow our categories in?
What are the Customer growth opportunities?
Which Customers should we invest in for growth?
How will we engage with priority Customers?
CUSTOMER STRATEGY & PLANS
How will we make investment choices and grow our categories with Customers?
JOINT BUSINESS PLANNING
Are we jointly planning the right activity to grow?
CUSTOMER ACTION PLANNING
How will we execute our Customer strategy?
What is the quality of our contact and Customer relationships?
How do we execute with excellence for our Customer’s shoppers?
How did we do?