TO GROW WITH YOUR CUSTOMERS
The Customer Management know-how, processes & tasks you need to do well in order to grow with your Customers:
How we help you with the right competencies to develop your knowledge and skills & succeed in Customer Management:
CHANNEL, CATEGORY & SHOPPER INSIGHTS
What shopper based channels will we grow our categories in?
Grow your categories in profitable channels
Grow category revenue and profit
What are the Customer growth opportunities?
Know what your Customer needs
Which Customers should we invest in for growth?
How will we engage with priority Customers?
Manage resources to drive success
CUSTOMER STRATEGY & PLANS
How will we make investment choices and grow our categories with Customers?
Develop winning strategy
Develop and implement the plan
Drive profit with financial acumen
Maximise revenue & trade spend investment
JOINT BUSINESS PLANNING
Are we jointly planning the right activity to grow?
Grow an added value relationship
CUSTOMER ACTION PLANNING
How will we execute our Customer strategy?
What is the quality of our contact and Customer relationships?
Develop profitable contact plans
How do we execute with excellence for our Customer’s shoppers?
Deliver great shopper experiences
How did we do?
Delight consumers at the point of consumption
Develop winning insights and opportunities
Download our free CUSTOMERAIDE® Grow with Customers Checklist
Are you ready to be the best Customer Manager today? Review your progress on all the essential steps to grow in your career and grow your categories with your Customers.