Tell me more about CUSTOMERAIDE®

We know what you need to improve your category, brand and customer growth skills

There are lots of customer and category management training courses and the internet has millions of search results. But you’ve lost your course notes, search results are overwhelming and it’s hard to know what the best and most useful stuff is.

Our experts have worked in sales and marketing.

We focus on the best resources to help you on the job, when you need it.

We believe “inspiration + knowledge = results”

FOUNDER TRACEY JOHNSON

With over 20 years CPG experience in consumer, shopper, customer marketing and learning I enjoy branding, problem solving & creative challenges. Whilst exploring what on demand learning at the point of need might look like, CUSTOMERAIDE® was born!

BEEN THERE:

Unilever, Colgate Palmolive, Boehringer Ingelheim, Weben Partners, Aide Online

DONE THAT:

Marketing and Sales, Innovation and Capability

So what do you get as a CUSTOMERAIDE® member?

CUSTOMERAIDE® is dedicated to CPG customer, category and brand growth. Our growing expert portfolio of over 700+ resources is built around you and the skills you need.

GETTING STARTED

To help you get the best out of your CUSTOMERAIDE® membership enjoy a free welcome phone call so we can say “Hi” and point you in the right direction!

CUSTOMER DICTIONARY

Hear a word or phrase in a meeting and you’re not sure what it means? No sweat, check out our Customer Dictionary – smile, nod…you’re in the know!

ONLINE CALCULATORS

Save time with our easy to use online calculators – we’ve included all the most useful calculations you will need to demonstrate how your proposition adds value to your Customer’s wallet, shoppers and the category!

QUICK DIVES

Have a look through our spectacular deck of Quick Dives and get up to speed in the time it takes to make a cup of tea – a strong cup of tea mind you!

HELP ON DEMAND

Book an hour or more with a Customer Management expert to review your strategy, check your proposition or discuss your challenge & enjoy the best of both worlds, no fuss, no strings attached heavyweight help on demand when you need it!

CUSTOMERAIDE® ROADMAP

Discover how CUSTOMERAIDE® helps you with all the essential steps to grow in your career and grow your categories with your Customers.

BOOK REVIEWS

What should you be reading? Join us as we review our favourite Customer Management books and share your own ideas too!

PLAYBOOKS

Detailed but easy to understand CUSTOMERAIDE® process guides; available to Pro Members, with all the essential steps to answer the question: What do I do? And then? So what do I do after that? Step by step, to get it done.

LEARNING PROGRAMMES

Our learning programmes help build and practice your functional skills, either self completed or built around your team and key business initiatives and challenges.

AND MORE…

CUSTOMERAIDE® is shaped around you and your needs and we focus on making sure we deliver the right resources in the right way, at the right time – we add new content everyday & our Members can jump the queue anytime!

VIDEOS

Get Inspired. Do more. Watch our videos focused on the most popular CUSTOMERAIDE® resources and Customer Management concepts!

HOW TOS

Don’t have all day to hang around but you need a handy guide to getting key tasks done? Our easy to understand How Tos are just the ticket!

TOOLS

Always underestimated but usually the hero of the show – templates to inspire your own and add clarity to your thinking and brevity to your presentations. The tools you need to get the job done quickly and accurately. Enjoy!

CHECKLISTS

The humble checklist always useful when we’re overloaded with knowledge and information – speed things up by keeping track of and prioritising tasks.

Cancel anytime! CUSTOMERAIDE® Membership is available on a flexible pay as you go basis.

How does CUSTOMERAIDE® help me with what I need to do and deliver on the job?