Tell me more about CUSTOMERAIDE®

We know what you need to succeed and advance in your career. There is lots of customer and category management training available but few to help you back on the job, when you need it.

CUSTOMERAIDE® gives you expert customer and category management resources and on demand help when you need it, to grow your categories and brands with your customers. Our jam packed virtual briefcase is filled to overflowing with all the good stuff to help you grow your career!

FOUNDER TRACEY JOHNSON

With over 20 years experience in consumer, shopper & customer marketing and learning I enjoy problem solving and creative challenges. Whilst exploring what on demand learning at the point of need might look like, CUSTOMERAIDE® was born!

BEEN THERE

Unilever, Colgate Palmolive, Boehringer Ingelheim, Weben Partners, Aide Online

DONE THAT

Marketing and Sales, Innovation and Capability

So what do I get as a CUSTOMERAIDE® member?

CUSTOMERAIDE® is dedicated to customer, category and brand growth. Our growing portfolio of over 700 resources is built around you and your needs, aligning with what you need to know, do and deliver on the job. Get the answers you need, when you need them.

GETTING STARTED

To help you get the best out of your CUSTOMERAIDE® membership enjoy a free welcome phone call so we can say “Hi” and point you in the right direction!

CUSTOMER DICTIONARY

Hear a word or phrase in a meeting and you’re not sure what it means? No sweat, check out our Customer Dictionary – smile, nod…you’re in the know!

ONLINE CALCULATORS

Save time with our easy to use online calculators – we’ve included all the most useful calculations you will need to demonstrate how your proposition adds value to your Customer’s wallet, shoppers and the category!

QUICK DIVES

Have a look through our spectacular deck of Quick Dives and get up to speed in the time it takes to make a cup of tea – a strong cup of tea mind you!

HELP ON DEMAND

Book an hour or more with a Customer Management expert to review your strategy, check your proposition or discuss your challenge & enjoy the best of both worlds, no fuss, no strings attached heavyweight help on demand when you need it!

CUSTOMERAIDE® ROADMAP

Discover how CUSTOMERAIDE® helps you with all the essential steps to grow in your career and grow your categories with your Customers.

BOOK REVIEWS

What should you be reading? Join us as we review our favourite Customer Management books and share your own ideas too!

PLAYBOOKS

Detailed but easy to understand CUSTOMERAIDE® process guides; available to Pro Members, with all the essential steps to answer the question: What do I do? And then? So what do I do after that? Step by step, helping you get the job done.

LEARNING PROGRAMMES

Our learning programmes help build and practice your functional skills, either self completed or built around your team and key business initiatives and challenges.

AND MORE…

CUSTOMERAIDE® is shaped around you and your needs and will always focus on making sure we deliver our portfolio of resources in the right way, at the right time – helping you to grow with your Customers.

VIDEOS

Get Inspired. Do more. Watch our videos focused on the most popular CUSTOMERAIDE® resources and Customer Management concepts!

HOW TOS

Don’t have all day to hang around but you need a handy guide to getting key tasks done? Our easy to understand How Tos are just the ticket!

TOOLS

Always underestimated but usually the hero of the show – templates to inspire your own and add clarity to your thinking and brevity to your presentations. The tools you need to get the job done quickly and accurately. Enjoy!

CHECKLISTS

The humble checklist always useful when we’re overloaded with knowledge and information – speed things up by keeping track of and prioritising tasks.

Cancel anytime! CUSTOMERAIDE® Membership is available on a flexible pay as you go basis.

How does CUSTOMERAIDE® help me with what I need to do and deliver on the job?