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CUSTOMERAIDE

improve your category, brand & customer growth skills

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Tracey Johnson

The CUSTOMERAIDE® roadmap

September 27, 2023 By Tracey Johnson

The CUSTOMERAIDE® roadmap is a 10 step guide to help you create and execute high growth strategic customer category plans. No matter where you are in …

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How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?

August 29, 2023 By Tracey Johnson

We believe that inspiration plus knowledge equals results! You need the inspiration to identify unique growth opportunities and to create original …

[Read more...] about How does CUSTOMERAIDE® improve your CPG category, brand and customer growth skills?

Packaging is the most powerful sales driver

August 18, 2023 By Tracey Johnson

  On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand …

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How does the Ansoff Matrix help us find category growth opportunities with our customers?

July 19, 2023 By Tracey Johnson

CATEGORY GROWTH INSPIRATION The pressure is always on to find sources of category growth that will grow the TOTAL category, not just our brand at …

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Want to reduce and optimise your customer trade spend investment?

June 23, 2023 By Tracey Johnson

We’ve been sharing our top 10 tips to reduce and optimise trade spend to improve customer profitability and ensure the best return on your investment. …

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  • GETTING STARTED
  • CATEGORY DRIVER
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  • SHOPPER SAVVY
  • KNOW MY CUSTOMER
  • PRIORITISER
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  • NUMBER CRUNCHER
  • REVENUE OPTIMISER
  • PARTNER
  • PRESENTER
  • NEGOTIATOR
  • NETWORKER
  • DISTRIBUTOR EXPERT
  • METRICS MARVEL
  • CREATIVE PROBLEM SOLVER

Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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