How many times have you seen a sales or marketing team presented with an expensive software planning tool but unable to fully leverage it because foundation knowledge and skills about the inputs and outputs are missing? Competency and skill assessments are extremely useful but they can be expensive to create and do – and they are out of date the minute they are completed. How do you fill the gaps?
To bring this to life imagine a simple team KPI: make and serve bacon and eggs for breakfast at 8am
- Mary’s knowledge about eggs is patchy, and she never really mastered condiments.
- Fred is great at serving breakfast but was never taught how to ensure everything is made in the right time scale.
- Edward is an expert cook but unsure about table settings.
Lucy is new starter
So our team make and serve the breakfast and it’s good. But it’s not consistent and could be better. What if Mary only needs to brush up on poaching eggs? Or Fred just needs a timings template? Or Edward needs focused help with selecting the right cutlery? Do you really send them ALL on another ‘Successful Breakfasts for Happy Guests’ course?
Then you’ll expect them to apply what they have learned and ask them to make and serve lunch. You’ll up the pressure but those tiny skill or knowledge gaps are never properly filled. In sales and marketing we often make judgement calls based on instinct as we respond to the market, or our customers. We need a comprehensive and deep set of foundational bottom up skills and knowledge that we can draw on.
That’s why we are a fan of bottom-up learning. Our knowledge and skills resources are deconstructed into all the good stuff you need on the job. So,each person can work together as a team on the results you need; and individually on the skills they need.
At CUSTOMERAIDE® we’re expert in consumer-packaged goods sales and marketing so we can deconstruct what you need to know into its component parts. Logically building skills and linking these skills across tasks, so your team learn the foundation principles and knowledge which allows them to build on these; on the job.
CUSTOMERAIDE® gives you the right inspiration and knowledge to grow your CPG categories and brands with your customers. It’s jam packed with all the good stuff you need on the job: easy to use, always available and up to date help and resources, chosen by our experts. CUSTOMERAIDE® is also a CPD approved provider.
So, what’s stopping you from investing in your team’s category, brand and customer growth skills? Your team are your L&D customers. Let’s serve them with expert learning resources and your support; from the bottom up.