Often we may secure a huge volume order with our customer which on the surface seems like a win, but part of the negotiation will include a locked in level of promotional allowance for the stock ordered. If we structure our trade spend investment based on sell out volumes and not sell in volumes, […]
News & Views, Eye Spy’s and Inspiration
Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand
Frequently order cycle timings exist simply because it’s the end of an order period (i.e. month, cycle, quarter or year end). Changing this behaviour to focus on sell out activity throughout the month, cycle, quarter or year helps to reduce the amount trade spend we invest in and increases our net revenue. If we […]
Your category led brand story IS unique
In an internet enabled world it is easy to find and copy other people’s information, therefore ideas. This will be exacerbated with the rise of AI and sophisticated search and other software that can not only find the information but can also analyse it for you. In our market, category and customer all suppliers potentially […]
Top Challenges Survey
The results are in! These are the top 10 customer and category management challenges and frustrations shared by our CUSTOMERAIDE® members.