We believe that inspiration plus knowledge equals results! You need the inspiration to identify unique growth opportunities and to create original and innovative solutions. CUSTOMERAIDE® expert tools, templates, online calculators and more, help to improve your analytical and creative thinking skills. You also need the knowledge to get things done and the know-how to effectively […]
News & Views, Eye Spy’s and Inspiration
Packaging is the most powerful sales driver
On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand image, deliver the best in use experience and; from a sales point of view, communicate what your brand stands for. It is the final opportunity to make your brand […]
How does the Ansoff Matrix help us find category growth opportunities with our customers?
CATEGORY GROWTH INSPIRATION The pressure is always on to find sources of category growth that will grow the TOTAL category, not just our brand at the expense of others whilst the category stands still. It doesn’t matter where we work: saturated, new, commodity or premium categories – concentrated, traditional trade, online or in store channels […]
Want to reduce and optimise your customer trade spend investment?
We’ve been sharing our top 10 tips to reduce and optimise trade spend to improve customer profitability and ensure the best return on your investment. Here’s a handy recap all in one place! #1 Customer order cycles should reflect real shopper demand, so you focus on sell out activity and invest at the right time […]
The importance of consistent customer branding
The recent shopper backlash against Target in the USA and Wickes in the United Kingdom reminds us that even big brands can erode their brand image if they stretch their core brand positioning too far. A brand is a name, term, sign, symbol or design which differentiates a product or service in the minds of […]