It seems size really is everything. In keeping with the minimal styling and stress free navigation of the Ikea store, we loved the category signage spotted in Ikea Reading’s plant pot category. With a wide range of pots on offer, category signposts are clear, the category segmented by size.
We loved this approach since, other than hoping to keep the plant alive; finding the right size pot is so important to the final look. Forget about plant pots merchandised in blocks by type (e.g.clay or plastic) or by colour. Segmenting the category display by size makes it super easy to find and to shop.
Likewise, in true Ikea style, promotional signage communication is uncluttered and inviting at the same time, like this NEW banner:
