News & Views, Eye Spy’s and Inspiration

  A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary pressure and our retail and wholesale customers are under pressure to reduce retail selling prices. We all focus on short term tactics to chase monthly, quarterly or year end annual volume […]

  Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or wholesalers for market share based on a deep understanding of shoppers and the category growth drivers. This means it’s often difficult for us to achieve the levels of distribution we would like with […]

  When we launch a new product or propose a customer initiative, we will take into account our customer’s lead-times to make sure that the SKU’s are accepted and listed with our customer. This is planned for our NPD project planning schedule and to ensure that stock is on shelf or available online ahead of […]

  As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered the ‘price of doing business’ or simply what is considered ‘normal’ in the customer or category. We can optimise our trade spend by introducing and executing a new set of trade […]