When we launch a new product or propose a customer initiative, we will take into account our customer’s lead-times to make sure that the SKU’s …
revenue optimiser
Trade Spend Top Tip #3 : Link all customer investment to performance
As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered …
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Trade Spend Top Tip #2 : Invest in and focus on customer sell out stock
Often we may secure a huge volume order with our customer which on the surface seems like a win, but part of the negotiation will include a …
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Trade Spend Top Tip #1 : Customer order cycles should reflect real shopper demand
Frequently order cycle timings exist simply because it's the end of an order period (i.e. month, cycle, quarter or year end). Changing …