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Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives

May 14, 2023 By Tracey Johnson

  How often have you seen a promotional brief that contains a list of far too many objectives? A lot of the time we repeat promotions or trade …

[Read more...] about Trade Spend Top Tip #9 : Focus on the right tactics to achieve our promotional objectives

Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events

May 6, 2023 By Tracey Johnson

  Standing out to shoppers in store or online is not easy. There's a lot of competition for shopper attention and so it may seem that executing …

[Read more...] about Trade Spend Top Tip #8 : Reach more customer’s shoppers effectively, with fewer bigger events

Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold

April 26, 2023 By Tracey Johnson

  In volatile price sensitive markets where our customers have a choice of suppliers they can work with; or in low loyalty categories, it makes …

[Read more...] about Trade Spend Top Tip #7: Limit forward buying & levels of discounted stock being sold

Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales

April 14, 2023 By Tracey Johnson

  A lot of time and energy is typically devoted to “promoted” sales since no matter where you find yourself, there is strong inflationary …

[Read more...] about Trade Spend Top Tip #6 : Deliver high return on investment with the right tactics for non promoted sales

Trade Spend Top Tip #5 : Focus on distribution depth

April 6, 2023 By Tracey Johnson

  Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or …

[Read more...] about Trade Spend Top Tip #5 : Focus on distribution depth

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