No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG …
[Read more...] about How do you compete on price when everybody is competing on price?
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No matter where you live in the world; the price of groceries have gone up and shoppers are more price sensitive than ever. That means CPG …
[Read more...] about How do you compete on price when everybody is competing on price?
Shoppers expect to find our categories and brands… where they expect to find them! Our customer competes with other retailers or …
[Read more...] about Trade Spend Top Tip #5 : Focus on distribution depth
As a customer manager we may inherit a historical customer category support spend level which includes a set of trade spend buckets considered …
[Read more...] about Trade Spend Top Tip #3 : Link all customer investment to performance
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