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Above the line
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Activation Platform
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Active Master File
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Activity Based Costing
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Adopters
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Advertorial
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Adware
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Affiliate Marketing
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Affinity Marketing
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All Commodity Volume
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Ambient Media
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Amortisation
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Ansoff Matrix
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Assets
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Assortment Share
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Average Price per Unit
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Average Selling Price
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Back order
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Base sales
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Base Sales
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Basket Analysis
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Basket Size
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BDI
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Behavioural Targeting
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Below the line
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Brand Extension
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Brand Management
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Brand Mapping
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Brand Personality
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Brand Positioning Statement
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Brand Value
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Buzz Marketing
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CAGR
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Cannibalisation
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Cash & Carry
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Cause Marketing
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CDI
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Census
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Channel Architecture
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Channel Attractiveness
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Channel Definition
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Click Through
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Co-branding
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Communication Channels
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Competitive Advantage
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Concept Board
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Consumer Behaviour
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Consumer Loyalty
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Contextual Advertising
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Continuous Replenishment Process
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Conversion Rate
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Cost to Serve
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Coverage : Direct
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Coverage : Indirect
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CPA
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CPC
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CPG
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CPL
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CPM
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Credit Terms
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CTR
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Cumulative Sales
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Customer Experience
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Customer Segmentation
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Cycle Planning
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Dashboard
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Data Mining
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Database Marketing
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Days Stock Turns
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Days Supply
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Demographics
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Depreciation
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Differentiated Trade Terms
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Differentiation
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Direct Mail
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Direct Marketing
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Distribution : Numeric
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Distribution : Weighted
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DSD
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Environmental Scan
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EPOS
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Ethical Marketing
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F.M.C.G.
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Fair Share
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Focus Groups
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Footfall
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Forward Facing
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FSF
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Generation C
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Generation X
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Generation Y
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Geo Mapping
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Grey Market
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Gross Margin
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GRP
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Hero SKU
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Hot Spot
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Infiltration Marketing
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Infomercial
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