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News

All the latest CUSTOMERAIDE® news!

That hymn sheet truism

March 15, 2024 By Tracey Johnson

It’s often endearing when you sing the wrong song lyrics and it’s really not a problem if you do. Until you need to sing in a choir! Working as a team it’s important that everybody consistently and excellently applies the right skills and knowledge in the most efficient and well understood process. Singing from the […]

We are fans of bottom up learning

March 8, 2024 By Tracey Johnson

  How many times have you seen a sales or marketing team presented with an expensive software planning tool but unable to fully leverage it because foundation knowledge and skills about the inputs and outputs are missing? Competency and skill assessments are extremely useful but they can be expensive to create and do – and […]

We’re now a CPD provider!

January 12, 2024 By Tracey Johnson

It’s always good to have something to show for your active learning effort! So pleased to share that we’re now an approved Continuing Professional Development (CPD) provider. During this year we’ll be rolling out CPD accreditation of all our inspiration, knowledge and learning resources – which means that you’ll earn accredited CPD points for every […]

Improved Taxonomy & Search Function

November 21, 2023 By Tracey Johnson

Who knew it could be so much fun to unleash our inner librarian? We spend a lot of time managing and sharing knowledge…and getting to grips with ‘if only we knew what we know.’ It’s a moving feast. Happy to share that we’ve upgraded our jam-packed virtual briefcase (all the good stuff!) with an improved […]

The CUSTOMERAIDE® roadmap

September 27, 2023 By Tracey Johnson

The CUSTOMERAIDE® roadmap is a 10 step guide to help you create and execute high growth strategic customer category plans. No matter where you are in your customer category planning journey, our roadmap will keep you on track. Sign up for your free 90 day access to the roadmap here: https://www.customeraide.com/customeraide-free-roadmap/

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Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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