Who knew it could be so much fun to unleash our inner librarian? We spend a lot of time managing and sharing knowledge…and getting to grips with ‘if only we knew what we know.’ It’s a moving feast. Happy to share that we’ve upgraded our jam-packed virtual briefcase (all the good stuff!) with an improved […]
Inspiration
Nothing the CUSTOMERAIDE® team love more than finding inspiring ideas to get our own category growth creative thinking flowing..
The CUSTOMERAIDE® roadmap
The CUSTOMERAIDE® roadmap is a 10 step guide to help you create and execute high growth strategic customer category plans. No matter where you are in your customer category planning journey, our roadmap will keep you on track. Sign up for your free 90 day access to the roadmap here: https://www.customeraide.com/customeraide-free-roadmap/
Packaging is the most powerful sales driver
On a physical shelf or website page, your packaging remains your most powerful sales driver. It has many jobs to do: represent your brand image, deliver the best in use experience and; from a sales point of view, communicate what your brand stands for. It is the final opportunity to make your brand […]
How does the Ansoff Matrix help us find category growth opportunities with our customers?
CATEGORY GROWTH INSPIRATION The pressure is always on to find sources of category growth that will grow the TOTAL category, not just our brand at the expense of others whilst the category stands still. It doesn’t matter where we work: saturated, new, commodity or premium categories – concentrated, traditional trade, online or in store channels […]
CUSTOMERAIDE® Insight : how do customer and category managers learn?
CUSTOMERAIDE® INSIGHT : ON THE JOB, ONLINE AND IN THE TRADE IS STILL THE BEST PLACE TO LEARN Sales and marketing is a fast paced industry to work in. We asked our Key Account, Customer and Category members: “When you want to know something, what do you do?“. This confirmed what we already know […]