Create a compelling category strategy which leverages insights and unlocks category growth opportunities with your Customer’s shoppers.
Are you a category driver? You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer. You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.
In this self paced online programme we focus on how to drive strategic category growth. We equip you with frameworks, tools and approaches that develop your ability to develop and leverage strategic insights and turn you into the category partner any customer will be happy to engage with!
Who is it for?
This programme is aimed at anyone who sells consumer packaged goods (CPG) to customers*, to drive category growth with shoppers:
- Are you a sales, marketing, business or commercial finance graduate interested in a career in a CPG company?
- Are you a CPG sales and marketing professional tasked with finding and delivering category, brand and customer growth? (This will include roles in the following functions: sales representatives, sales managers, category marketing, consumer marketing, shopper marketing, customer managers and key account managers.)
(* Selling to customer (retail or wholesale) partners, direct to shoppers, and/or with third party distributor partners).
What will I learn?
GROWTH AMBITION
Define a growth ambition, competitive category context and customer category role with shoppers.
DEVELOP THE INSIGHTS
Turn data into powerful integrated insights about our customer’s shoppers and the category
TURN INSIGHT INTO ACTION
Become an expert in identifying compelling fact based customer category growth opportunities
GROWTH STRATEGY
Create strategic customer category growth plans with clear customer shopper category benefits
GROWTH STORY
Partner with your customer to present & develop compelling category growth propositions
Earn Continuing Professional Development (CPD) credit hours as you learn. On completion of this programme you will be able to download a CUSTOMERAIDE® CPD Certificate. To enhance your career, add your CPD activity to the Professional Development section of your CV.