Create a compelling category strategy which leverages insights and unlocks category growth opportunities with your Customer’s shoppers.
Are you a category driver? You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer. You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.
In this programme we focus on how to drive strategic category growth. We equip you with frameworks, tools and approaches that develop your ability to develop and leverage strategic insights and turn you into the category partner any customer will be happy to engage with!
What will I learn?
Define a growth ambition, competitive category context and customer category role with shoppers.
DEVELOP THE INSIGHTS
Turn data into powerful integrated insights about our customer’s shoppers and the category
TURN INSIGHT INTO ACTION
Become an expert in identifying compelling fact based customer category growth opportunities
Create strategic customer category growth plans with clear customer shopper category benefits
CATEGORY GROWTH STORY
Partner with your customer to present and develop compelling category growth propositions