Create great shopper tactics to sell more!
You are part of the shopper marketing conversation. You’ve read about all those moments. You know your customer’s shoppers and focus on how to sell more and deliver a great shopping experience with the right activation at the right time and place. You know that execution is everything! You’ve memorised the shopper path to purchase journey and you obsess about the point of purchase. Sometimes you even call it POP for short. Or POB. Or POC. Or POS.
In this self paced online programme we focus on how to deliver great insight based shopper tactics that sell more. We equip you with frameworks, tools and approaches that develop your ability to leverage strategic shopper insights to ensure that your categories and brands stand out at the point of purchase with the most effective shopper activation and tactics!
Who is it for?
This programme is aimed at anyone who sells consumer packaged goods (CPG) to customers*, to drive category and brand growth with shoppers:
- Are you a sales, marketing, business or commercial finance graduate interested in a career in a CPG company?
- Are you a CPG sales and marketing professional tasked with finding and delivering category, brand and customer growth? (This will include roles in the following functions: sales representatives, sales managers, category marketing, consumer marketing, shopper marketing, customer managers and key account managers.)
(* Selling to customer (retail or wholesale) partners, direct to shoppers, and/or with third party distributor partners).
What will I learn?
KEY SHOPPER INSIGHTS
Understanding the impact of category and channel on shopper behaviour and activation planning.
THE PATH TO PURCHASE
All the important touch points in the shopper journey and how we influence these with our shopper tactics.
HIGH GROWTH SHOPPER TACTICS
Developing tactical shopper activation plans that sell more and grow the category for our customers.