Vital customer market and category insights that shape our understanding of what’s important to our customer and drives growth and profit in the trading relationship.
You exist to grow with your customer. There’s nothing you don’t know about your customer, from his balance sheet to the name of his cat. You know your customer’s needs and wants, strategy and performance, challenges and opportunities. You know the key analysis and metrics to focus on. You could walk blindfolded through his stores without bumping into anything – in our business, you are his champion!
What will I learn?
THE CUSTOMER
Understand customer perspective and needs and support your customer’s category growth ambitions.
THE DATA
Examine sources of traditional and non traditional data & data gathering techniques.
THE FACTBOOK
Create the customer factbook as a strategically important shared “source of truth” resource.
THE INSIGHT
Turn data into insights and insights into profitable, relevant and differentiated customer action plans.