Why is it important?

Real shopper understanding and insight enables us to:

  • Maximise conversion
  • Leverage the high levels of marketing and PR investment in building brands
  • Understand how to ensure that shoppers can see, find and buy our products
  • Apply an insight framework to drive alignment between consumer and shopper drivers
  • Build loyalty and reinforce brand or product values
  • Maximise profit by ensuring maximum conversion, and time / financial investment in appropriate activities
  • Understand the target shopper of our key customers in order to link our product and brand portfolio to the customers shopper and to develop aligned and powerful joint customer business plans