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CUSTOMERAIDE® learning programmes are interactive show-learn-support online experiences which can be built around your team and key business initiatives and challenges, making the most of a convenient online peer-to-peer environment, shaped by our Customer experts.
STRATEGIC DISTRIBUTOR MANAGEMENT PROGRAMME
Maximise sales performance and growth by selecting the right distributors; managing performance and effectively prioritising and deploying resources.
COMPELLING CUSTOMER SELLING PROGRAMME
Gain customer commitment with commercially attractive and persuasive presentations based on commercial insights and a proven storytelling approach.
FINANCE FOR KEY ACCOUNTS PROGRAMME
The important financial metrics and analysis to help us better understand our customer's financial drivers and develop compelling customer financial propositions.
CUSTOMER INSIGHTS PROGRAMME
Vital market, customer and category insights that shape our understanding of what's important to our customer and what drives the trading relationship.
CHANNEL STRATEGY PROGRAMME
Understand the strategic role of channels in your business and how to decide which channels to target for profitable growth.
ROUTE TO MARKET STRATEGY AND PLANNING PROGRAMME
Design and leverage a route to market strategy that effectively; efficiently and competitively achieves your POP objectives based on space to grow and cost to serve.
STRATEGIC CUSTOMER PLANNING PROGRAMME
The right strategic approach for the right customer, with a proven successful planning process for customer centric strategy development and execution plans.
STRATEGIC CATEGORY MANAGEMENT PROGRAMME
Understand a winning category management process and create a compelling category strategy which leverages consumer and shopper insights and unlocks category growth opportunities in your Customer.