Vital market, customer and category insights that shape our understanding of what’s important to our customer and what drives the trading relationship.
You exist to grow with your Customer. There’s nothing you don’t know about your Customer, from his balance sheet to the name of his cat. You know your Customer’s needs and wants, strategy and performance, challenges and opportunities. You know the key analysis and metrics to focus on. You could walk blindfolded through his stores without bumping into anything – in our business, you are his champion!
What will I learn?
KNOW THE MARKET
Collate market, channel, customer and shopper data and insights into a Customer Factbook
CUSTOMER DRIVERS
Understand Customer needs and how to support your Customer’s ambitions
CUSTOMER BEHAVIOURS
Align with the Customer brand and shopper propositions
CUSTOMER RELATIONSHIPS
Make the best networking choices with appropriate Customer contact plans