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Understand the strategic role of channels in your business and how to decide which channels to target for profitable growth.
You know which channels are profitable for your categories, and how this translates for your Customer. You make sure that you understand how shopper channels are evolving and adapt your thinking to meet your Customer’s needs all the time. Better than that, you know how to find and where to get extra growth from channels because you’re in tune with the bigger picture. The one where you and your Customers get to be where your shoppers are.
What will I learn?
INSIGHT
Turn channel data into actionable insights
DEFINITION
Define shopper based channels for growth
STRATEGY
Create a picture of success for priority channels.
EXECUTION
Make the best execution choices & measure