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Tracey Johnson

What do customised category storyboards look like?

August 28, 2025 By Tracey Johnson

This content is only available to CUSTOMERAIDE® members. Please log in if you are a member or get in touch with us today!

How to map customer category profitability

August 25, 2025 By Tracey Johnson

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How customers balance category mix metrics

August 25, 2025 By Tracey Johnson

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What influences customer decisions about category mix?

August 25, 2025 By Tracey Johnson

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How to map category growth opportunities by consumption occasion and shopper missions

August 21, 2025 By Tracey Johnson

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