CUSTOMERAIDE® provides expert help at every stage of your career
As a CUSTOMERAIDE® member you can dive straight into the resources you need, when you need them – or – utilise the CUSTOMERAIDE® MEMBERS ROADMAP, a detailed 10 step guide to create and deliver strategic customer category plans and track your progress.
CUSTOMERAIDE® SKILL LEVELS
Our roadmap can help you no matter where you are in your career. We recommend the right activities based on the required skill level to do the job, these are:
You can take a look at our skill dictionary in more detail here.
CUSTOMERAIDE® 10 STEP STRATEGIC PLANNING PROCESS
Our 10 step strategic customer category planning process is an in-depth guide to help you make the right strategic choices to grow your consumer packaged goods categories with your customers:
CUSTOMERAIDE® Roadmap Step
The BIG questions you need to answer
CUSTOMERAIDE® Skills
1. CATEGORY & BRAND STRATEGIC INSIGHTS
What categories and brands will we grow with consumers?
2. ROUTE TO MARKET, CHANNEL & SHOPPER STRATEGIC INSIGHTS
What shopper based channels will we grow our categories in?
3. CUSTOMER INSIGHTS
What are the customer insight based growth opportunities?
4. CUSTOMER SEGMENTATION
Which customers segments should we invest in for growth and how will we engage with them?
5. CUSTOMER STRATEGY
How will we develop our strategic customer growth plans?
6. CUSTOMER JOINT BUSINESS PLANNING
Are we jointly planning the right activity to grow?
7. CUSTOMER ACTION PLANNING
How will we present and negotiate to deliver our Customer strategy?
8. CUSTOMER CONTACT
What is the quality of our contacts and customer networks?
9. CUSTOMER EXECUTION
How do we execute with excellence for our customer’s shoppers?
10. CUSTOMER REVIEW
How well did we and our customers grow the category?