Deliver profitable customer category and brand growth with action orientated and customer centric strategic customer plans.
You are committed to a Customer planning process and you tailor it for your Customers and the business. You plan for success, looking ahead to anticipate operational challenges. You can turn a strategy into an exceptional execution plan and what’s more, you’re the “make it happen” person we want in our corner. Your attention to detail, steely focus on your Customer’s needs and strategic growth mind-set make you an outstanding member of the team.
In this self paced online programme we focus on strategic customer plans. We equip you with the skills and a clear framework to write robust and compelling action orientated strategic customer plans. So you can deliver profitable category and brand growth with your customer.
Who is it for?
This programme is aimed at anyone who sells consumer packaged goods (CPG) to customers*, to drive category growth with shoppers:
- Are you a sales, marketing, business or commercial finance graduate interested in a career in a CPG company?
- Are you a CPG sales and marketing professional tasked with finding and delivering category, brand and customer growth? (This will include roles in the following functions: sales representatives, sales managers, category marketing, consumer marketing, shopper marketing, customer managers and key account managers.)
(* Selling to customer (retail or wholesale) partners, direct to shoppers, and/or with third party distributor partners).
What will I learn?
The essential market, business, category and brand data to inform our strategic planning.
The benefit footprint and in store environment to deliver customer shopper value.
The succinct strategy on a page to optimise spend & deliver category and brand growth and profit
The most important customer contacts to influence decision making and serve efficiently.
The detailed action plan to execute our strategy and the key success metrics we measure.