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STRATEGIC CATEGORY MANAGEMENT PROGRAMME

December 6, 2022 By Tracey Johnson

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This programme is currently closed

A proven successful category management process which creates a compelling category vision, strategy and action plans, based on consumer and shopper insights and designed to unlock category growth opportunities with your customer’s shoppers.

You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer.  You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.

What will I learn?

CATEGORY INSIGHT & AMBITION

Know what you want and arm yourself with the right insights

CATEGORY DEFINITION & ROLE

Define a competitive category context and customer category role

CATEGORY VISION & STRATEGY

Identify growth opportunities in a compelling vision and strategy

CATEGORY PLAN & REVIEW

Implement and review performance with your Customer

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Our mission is to help you grow your categories and brands with your customers. We're here for you, adding new resources everyday. Jump the CUSTOMERAIDE® queue and let us know what you need today!

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