We grow an added value relationship
CUSTOMERAIDE® COMPETENCY
You know which channels are profitable for your categories, and how this translates for your Customer. You make sure that you understand how shopper channels are evolving and adapt your thinking to meet your Customer’s needs all the time. Better than that, you know how to find and where to get extra growth from channels because you’re in tune with the bigger picture. The one where you and your Customer’s get to be where your shoppers are.
CUSTOMERAIDE® CHECKLIST
We have…
- Gathered, analysed and turned our channel data into actionable insights
- Defined a shopper based channel architecture
- Created a clear strategy for growth in priority channels
- Made the best channel execution choices with detailed guidelines issued to the customer team
CUSTOMERAIDE® CHANNEL EXPERT
In this section find resources focusing on the following key process steps:
- Insight – turn channel data into actionable insights
- Definition – define shopper based channels
- Strategy – a clear picture of success for priority channels
- Execution – make the best channel execution choices