Shopper Path to Purchase Insights

  
We have looked at some of the key path to purchase insights that are critical to gathering shopper insights, we call these drivers since in the consumer / shopper path to purchase these are the key moments where we can convert a consumer or shopper to choose our category and brand, and ultimately make a purchase.

Let’s see if we can correctly name the consumer/ shopper path to purchase conversion drivers we and our Customer’s should focus on, to influence our category consumers and/or shoppers.

• Have a look at the photographs in this quiz and select whether you think the driver that is being shown is a driver to store, driver to category or driver to purchase.
• Once you have submitted your answers learn more by selecting ‘View Questions’.