GROW CATEGORY REVENUE & PROFIT
You know the fundamentals of category management. When you talk to Customers you articulate category benefits, not just what’s good for your brand. You deliver impressive category revenue, profit and growth with and for your Customer. You know what’s hot and what’s not. You think big picture, beyond category tactics, to bring your category vision to life. You and your Customer are both clear about what you want to be famous for in the category.
Easy to understand, there are 9 CUSTOMERAIDE® Category Driver Playbooks covering all the essential steps to help you deliver customer category growth.
1. CUSTOMERAIDE® Category Insights Playbook – how to turn category data into insights
2. CUSTOMERAIDE® Category Ambition Playbook – how to develop and align with our category growth ambition
3. CUSTOMERAIDE® Category Definition Playbook – how to provide the competitive customer context
4. CUSTOMERAIDE® Category Role Playbook – how to develop a competitive customer category role
5. CUSTOMERAIDE® Category Opportunity Assessment Playbook – how to define the category growth drivers and priorities
6. CUSTOMERAIDE® Category Vision Playbook – how to create a high growth category platform
7. CUSTOMERAIDE® Category Strategy Playbook – how to create a profitable category growth plan
8. CUSTOMERAIDE® Customer Category Plans Playbook – how to develop category growth plans with our customer
9. CUSTOMERAIDE® Category Review Playbook – how to review category performance for optimum ROI