D. Customer Strategy

We cannot be all things to all people – resources are always limited and we must develop a strategy to segment and engage appropriately, investing resources strategically across our customer portfolio. Based on this, we develop high growth customer strategic plans. The key question to answer is:

  • How will we make investment choices and grow our categories with Customers?


So, who do you need to be?

We think you need to be a strategic PLANNER: