D. Customer Engagement and Strategy

We cannot be all things to all people – resources are always limited and we must develop a strategy to segment and engage appropriately, investing resources strategically across our customer portfolio. Based on this, we develop high growth customer strategic plans. The key questions to answer are:

  • Which customers should we invest in for growth?

  • How will we engage with priority customers?

  • How will we make investment choices and grow our categories with Customers?


So, who do you need to be?

We think you need to be a strategic PLANNER, and a NUMBER CRUNCHER: