The rubber hits the road at the point of purchase and consumption. This is where all of our strategic planning comes to fruition – shoppers can find and want to buy our brands. Or they don’t. The best planning in the world will fall short without excellent shopper insights and execution. There is nothing more important than our customer’s shoppers.
This is an ESSENTIAL skill. In this skill we learn how to gather shopper data
, create shopper insights
and make sure that we link all shopper execution to clear shopper objectives
, based on these insights and importantly, bespoke for our customer’s shoppers
CUSTOMERAIDE® SHOPPER SAVVY
You are part of the shopper marketing conversation. You’ve read about all those moments. You know your Customer’s shoppers and focus on how to sell more and deliver a great shopping experience with the right activation at the right time and place. You’ve memorised the shopper path to purchase journey and you obsess about the point of purchase. Sometimes you even call it POP for short. Or POB. Or POC. Or POS…
In this section find in depth resources
to help you unlock shopper growth, and become skilled in:
- Shopper Insight – understanding shopper purchasing behaviour
- Shopper Strategy – creating the plan to increase shopper buying
- Shopper Activation – executing our shopper plan at the point of purchase
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