CUSTOMERAIDE® Route to Market Expert
When we know what our ambition is for the category and for our brand, the next challenge we face is how best get our brands and categories to shoppers; where they expect to find them. We need to do this efficiently and profitably and will decide on which “routes” to market are important and importantly, “how” we do it. This can be via investing in or using our own factories, distribution networks and merchandisers – or, using the services of external distributor partners.
This is an EXPERT skill. In this skill we define our total shopper universe (for each of our categories) and then make business critical decisions about which routes to market we will develop and/or invest in to get our brands to where our shoppers shop.
CUSTOMERAIDE® ROUTE TO MARKET EXPERT
CUSTOMERAIDE® SKILL
So many choices, so little time! Whether it’s a bells and whistles full stack to route market strategy; starting with a blank page – or you just need to give your go to market activity a boost, you are ready to get to work. Facts, decisions and insightful investments – have at it! Get your brand in an efficient way to shoppers and consumers – where they expect to find them; and, adding value every step of the way to the category, your brands, channels, and most importantly, your Customers and their shoppers!
MEMBER RESOURCES
In this section find in depth resources to help you develop a route to market programme, with skills, such as:
- Data & Insight
- Market Segmentation
- Universe Numbers
- Performance Assessment
- Growth Opportunity
- In Store Plans
- Route to Market Strategic Plan
- Selecting Strategic Partners
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