Fail to plan and plan to fail – or so goes the saying. It happens to be true – a clear, succinct strategic plan for each priority customer is a critical way we align the business around a set of customer actions – and ultimately deliver our overall corporate objectives.

This is an ESSENTIAL skill. In this skill we learn how to
segment our customers, how to develop
strategic customer plans and
implement our plans with customers to successfully grow our categories and brands.
CUSTOMERAIDE® PLANNER
CUSTOMERAIDE® SKILL
You are committed to a Customer planning process and you tailor it for your Customers and the business. You plan for success, looking ahead to anticipate operational challenges. You can turn a strategy into an exceptional execution plan and what’s more, you’re the “make it happen” person we want in our corner. Your attention to detail, steely focus on your Customer’s needs and strategic growth mind-set make you an outstanding member of the team.
MEMBER RESOURCES
In this section find in depth
resources to help you develop your strategic planning skills, such as:
- Understanding and Engaging – who are our priority Customers and how we will work with them?
- Developing the Strategy and creating mutually beneficial Customer plans
- Creating Activity Plans, the activities we will jointly develop to deliver the strategic plan
- Executing & Measuring how we get it done and how well we did
TAKE ACTION
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