CUSTOMERAIDE® Partner

CUSTOMERAIDE® Partner

Not all customers are equal. Some are more important to our business, based on their size, sophistication or strategic future growth potential. As we grow our categories and brands we may wish to develop longer term strategic partnerships with some of our key customers which will mean we engage with them more closely.

This is an ADVANCED skill. In this skill we will learn how to create and manage a strategic partnership with our priority customer, sharing information and working together to create customer shopper solutions in a trusted category partnership.

 

CUSTOMERAIDE® PARTNER

CUSTOMERAIDE® SKILL

You make joint business planning look easy. You have a collaborative mind-set and focus on building effective relationships to co-create value with Customers. Your professionalism sets the bar for high levels of trust between you and your Customer and together you think about ways to set the category alight. There’s nothing parochial about you. When you add 2 + 2 you get 5.

 

MEMBER RESOURCES

In this section find in depth resources to help you work in partnership iwth your customer focusing on key skills such as:
  1. Explore & Discover – what do we need to know about each other?
  2. Strategic Opportunities – where do we both grow and win?
  3. Future Proof Strategy – what are our jointly agreed strategies and plans?
  4. Execute & Review – how did we do?

TAKE ACTION

Want to become a customer partner of choice?
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