Even if you hated maths at school, when it comes to driving customer profitability it is important that we master key customer management financial concepts, with a good understanding of how our customers make money and how we make money. If we do this, when we look at a set of numbers on a spreadsheet we know what to look for – and how much of a difference even a tiny percentage gain can make to overall profitability.

This is an ADVANCED skill. In this skill we focus on fundamental
financial principles and concepts that underpin how we do business with retail customers, as well as the
key calculations we need to understand.
CUSTOMERAIDE® NUMBER CRUNCHER
CUSTOMERAIDE® SKILL
You drive profit by making commercially sound decisions. Your financial acumen underpins everything you do. You never met a value analysis you didn’t enjoy but numbers never constrain or muddy your thinking. You know what the key metrics are – the ones that will make a commercial impact on your and your Customer’s business. You crunch numbers accurately and quickly. Your Customer commercial propositions are always persuasive, a thing of beauty.
MEMBER RESOURCES
In this section find in depth
resources to help with financial decision making and propositions, developing financial skills such as:
- customer efficiency drivers and asset turns
- stock turns and stock days
- efficient stock management
- managing shrinkage
- customer profitability drivers
- selling price and mark up
- gross margin, net on gross margin and contribution to margin
- managing customer profitability
- income statements and income statement ratios
- return on investment (ROI)
- gross margin return on inventory investment
- how to structure a financial proposition
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