If we have to negotiate with our customer something good has already happened – they are interested enough to enter into a negotiation with us. However if we are not properly prepared, lack the right financial skills to underpin our decision making or do not know how to negotiate – even if we do make an agreement it may well not generate the right returns for us. Successful customer negotiations are critical to our category and customer profitability.

This is an ADVANCED skill. In this skill we learn how to prepare for and manage our
customer negotiations gaining customer commitment and making the right
return on investment and enhancing our
long term partnership.
CUSTOMERAIDE® NEGOTIATOR

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CUSTOMERAIDE® SKILL
You listen to your Customer. You persuade and influence Customers to arrive at win-win agreements. You prepare like a prize fighter and negotiate like a coach. You’re not an actor and you don’t rely on tactics. You manage negotiations with calm authority in the good times and the bad times – making sure your Customers needs are met in the right way. Tough, consistent and fair – you’re the one we want on our team.
MEMBER RESOURCES
In this section find in depth
resources to help you negotiate successfully, with skills such as:
- Preparation – know what you want and arm yourself with the right information
- Proposing – make a strong and compelling first offer
- Bargaining – work together to agree on the negotiating variables
- Commitment – gain agreement and implement
TAKE ACTION
Want to reach mutually beneficial agreements?
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