Effectively tracking our progress helps us measure how well we are doing and therefore improve each time we engage with our customers. Making sure we are clear about what we want to achieve and measure fewer important KPIs will help us achieve customer and personal success.
This is an ESSENTIAL skill. In this skill we learn about some of the key KPIs
that drive category and brand growth, creating scorecards
to measure what we do and deliver the right customer results
, taking remedial action if required.
CUSTOMERAIDE® METRICS MARVEL
You believe in the old saying ‘if you don’t measure it, you can’t manage it’ and you know that what gets measured tends to get done. People call you a marvel because you tell them it’s more than just getting it done, it’s doing it as excellently as possible with your customer. High standards is your middle name. You focus only on the metrics that matter. You never create elaborate scorecards and reports for their own sake – the ones that nobody reads. You keep it short and sweet. Key performance indicators are a powerful way you monitor results. You are humble and believe in putting it all on the table transparently – learning from mistakes and capitalising on successes.
In this section find in depth resources
to help you measure what you do, skilled in developing metrics for activities such as:
- Category performance
- Strategic Customer Plans
- Joint Business Plans
- Shopper programmes and tactics
- Brand audits and performance
Want to develop and manage clear customer scorecards? SIGN UP TODAY
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