CUSTOMERAIDE® Know my Customer
Every customer wants a bespoke solution from us, one that will set them apart from competitors. They don’t want brand presentations. They don’t want one size fits all presentations. They want us to grow the category. They want us to show them that we have a deep understanding of their needs, competitive landscape and their shoppers. So we can help our customers keep their shopper promises.
This is an ESSENTIAL skill. In this skill we learn how to generate customer insights and maintain an up to date customer factbook, so we can make commercial decisions which benefit both the customer and ourselves by jointly focusing on the category and our customers shoppers.
CUSTOMERAIDE® KNOW MY CUSTOMER
CUSTOMERAIDE® SKILL
You exist to grow with your Customer. There’s nothing you don’t know about your Customer, from his balance sheet to the name of his cat. You know your Customer’s needs and wants, strategy and performance, challenges and opportunities. You know the key analysis and metrics to focus on. You could walk blindfolded through his stores without bumping into anything – in our business, you are his champion!
MEMBER RESOURCES
In this section find in depth resources to help you action customer insights for growth, skilled at:
- Turning customer data into actionable insights
- Confirming customer attractiveness and defining the customer’s role for our business
- Creating a customer Factbook – a clear picture of the customer’s business
- Executing with customers, aligning our offers with our customer’s shoppers
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