CUSTOMERAIDE® Channel Expert
As part of our route to market strategy we will develop insights about which channels we will invest in for each of our categories – high growth channels, strategically important channels as well deciding which channels we should not focus on – all based on our deep understanding of shoppers and why they choose where to shop. Managing by channel forces us to think about the unique needs of each channel in our category, and in turn, the customers in each channel.
This is an ADVANCED skill. In this skill we focus on developing our channel strategy, so we can provide customer managers with a channel picture of success for the category – which can then guide strategic choices for customers in the channel.
CUSTOMERAIDE® CHANNEL EXPERT
CUSTOMERAIDE® SKILL
You know which channels are profitable for your categories, and how this translates for your Customer. You make sure that you understand how shopper channels are evolving and adapt your thinking to meet your Customer’s needs all the time. Better than that, you know how to find and where to get extra growth from channels because you’re in tune with the bigger picture. The one where you and your Customer’s get to be where your shoppers are.
MEMBER RESOURCES
In this section find in depth resources to help you develop actionable channel planning skills such as:
- Channel Insight – turn channel data into actionable insights
- Channel Definition – define shopper based channels
- Channel Strategy – a clear picture of success for priority channels
- Channel Execution – make the best channel execution choices
TAKE ACTION
Want to develop high growth channels?
SIGN UP TODAY
ASK A QUESTION
We’re standing by ready to answer your questions!
Get in Touch