CUSTOMERAIDE® Brand Builder
Developing and delivering brands or services that consumers will love to use is a critical way we build company value. The brands in our portfolio must be differentiated, with strong benefits and make a positive contribution to the category and our customer’s shopper promise.
This is an EXPERT skill. In this skill we understand how to develop strong differentiated consumer brands, make sure we can easily articulate brand benefits and create loyal consumers to build brand equity
CUSTOMERAIDE® BRAND BUILDER
CUSTOMERAIDE® SKILL
You fully understand the ins and outs of brands and branding. You know it’s at the heart of everything your business does. You work seamlessly alongside marketing teams to make sure that people buy more and consume more of your brands. You help to build brand equity in everything you do. You support the implementation of brand plans with your Customer. You are passionate about both your Customer’s brand and your own brands.
MEMBER RESOURCES
In this section find in depth resources to help you develop a deep understanding of brand building skills such as:
- Consumer Insight
- Managing Innovation
- Market Segmentation
- Portfolio Strategy
- Brand Positioning
- Brand Strategy
- Brand Communication
- Brand Activation
- Brand Review and Measurement
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