A. Category Strategic Insights

Data and insights are at the heart of everything we do – as a customer or category manager we need a deep understanding of our categories and brands. We may not be directly responsible for creating category strategy (customer or trade marketing) or brand strategy (consumer marketing) but ultimately we will be tasked with translating category and brand strategy and objectives into meaningful customer propositions, so we work seamlessly as a team to achieve our corporate objectives. The key question to answer is:
 

So, who do you need to be?

We think you need to be a CATEGORY DRIVER: