THE CUSTOMERAIDE® ROADMAP
Your free step by step guide to create and execute high growth strategic customer category plans
Are you ready to be the best sales, customer or category marketing professional today?
The CUSTOMERAIDE® 10 step strategic customer category planning process is an in-depth guide to help you make the right strategic choices to grow your consumer packaged goods categories with your customers:
What categories (and brands) will we grow with consumers?
What are the customer insight based growth opportunities?
How will we develop our strategic customer growth plans?
How do we present and negotiate our customer strategy?
How do we execute with excellence for our customer’s shoppers?
What shopper based channels will we grow our categories in?
Which customer segments should we invest in for growth?
Are we added value partners jointly planning the right activity to grow?
Who are the right customer contacts and networks for growth?
How well did we and our customers grow the category?
A great overview if you are new to your role or don’t know where to start
Helpful if you want to see an overview of a full customer strategic planning process
Relevant no matter where you are in your customer or category marketing career
Based on proven successful CUSTOMERAIDE® skill based resources
Ready to take your next step?
Yes, I’d like to see the FREE CUSTOMERAIDE® ROADMAP
CUSTOMERAIDE® is an online briefcase for consumer packaged goods sales, customer and category marketing professionals. It’s jam packed with expert resources, help on demand and learning programmes to help you grow your categories and brands with your customers. https://www.customeraide.com/